Lionel Messi Endorsement Deals: How the Football Legend Earns $75M a Year Off the Field

1. Lionel Messi earns $65–75 million per year from brand endorsements alone

2. Adidas is Messi’s biggest sponsor, paying $20+ million annually in a lifetime deal

3. Pepsi features Messi in global campaigns, adding multi-million dollar earnings

4. Budweiser pays Messi for worldwide football promotions and ads

5. Gatorade partners with Messi as a global sports performance icon

6. Apple & Apple TV+ collaborate with Messi through MLS marketing

7. Mastercard uses Messi in premium global payment campaigns

8. Socios.com signs Messi as a major face of fan engagement & tokens

9. Jacob & Co. features Messi in luxury watch and jewelry branding

10. Messi can earn up to $2.5 million per Instagram post

11. Endorsements make Messi one of the top 5 highest-paid athletes globally

12. Messi’s brand value proves football success goes far beyond the pitch